The Covid-19 pandemic had a massive part to play in the acceleration of an online society. The world has been moving increasingly towards digital for many decades. Millions of children learned online. Many thousands of business transactions were coordinated from colleagues’ homes. The internet kept us connected.
Amazon, Facebook, Microsoft, Netflix, and of course Zoom – all reported seismic growth as a result of the pandemic. Businesses across the world were forced to review their business models, and diversify, to mitigate losses, and survive.
Covid-19 changed the way customers find, and want to deal with companies. Three things have become increasingly clear.
First is the importance of a digital presence. Customers spend more time online, and buying habits have changed to reflect that. In May 2022, seasonally adjusted internet sales accounted for 26.6% of all official retail sales, compared with 19.7% in February 2020.* Having a digital presence means you’re in with a chance to win business that foot-fall alone can’t offer.
Second is the need to reduce operational costs.
Third is the advantage of accessing information remotely. Cloud-based digital infrastructure and software provide a central location for information. They can be accessed and managed as easily from your bathroom as your boardroom.