Ultimate guide to Print Ready Artwork

What does Print Ready Artwork mean?

Print Ready Artwork is the term used to describe a printable file that meets all guidelines and specifications required to produce a perfectly printed material. The file can be used by a commercial printer to create the desired print materials. These types of files have to be the correct file type, resolution, colour, and dimensions for the final product.

Time and time again, we receive artwork that will print at an unacceptable quality level.

Thankfully, to our eagled eyed production team, we’ve developed processes and software to detect many common issues with artwork before we press the dreaded P button.

We’re pretty flexible with what we can print, but to ensure the final printed file is high quality, we have rigid standards for preparing artwork.

To get the best print possible we ask that, before supplying your own artwork, you follow these simple guidelines to ensure that your artwork is 100% print ready before you submit it:

11 Simple guidelines to follow for print ready artwork

1. Artwork

All artwork to be supplied in the number of colours quoted with no colour conversions applied. All artwork to be sent to us should be converted to CMYK and not RGB colour format. For more information check out our Converting Colour for Print – Pantone to CMYK

2. Exporting files

Firstly, only export files with vector-based software such as Adobe InDesign in a PDF file format. Don’t use image manipulation software like Photoshop. These programs create bitmap images and the end result will be pixelated. See below for our special Galloways printing presets.

3. Size and No. of Pages

The artwork should be in line with the quoted pagination and finished size specifications. Unfortunately, if this doesn’t match the quotation this will incur additional costs.

4. Supply all pages as single pages.

All pages are supplied as single pages, as opposed to spreads. However, the only exception is when printing PUR bound brochures with a specified spine size. You will need to contact us for the spine width in this instance upfront to ensure your job looks as designed.

5. Don’t forget bleed.

All full-colour pages should be supplied with 3mm bleed, and trim and bleed marks should be shown. Bleed is ink that prints beyond the trim edge of the page to ensure it extends to the edge of the page after trimming. How to add bleed is shown here.

6. Flatten artwork

Galloways requires that all artwork files supplied to it be flattened PDFs to ensure file integrity.

7. High Resolution

All imagery within the artwork to be high resolution, with a minimum of 240dpi however we prefer 300dpi. DPI stands for dots per inch. If you were to print a 300DPI image, it would have a clarity of 90,000 pixels per square inch. This is three times the resolution of a 100DPI image. The higher the pixel density, the sharper and clearer the image will look.

8. Individual files for each job.

Do not provide us with multiple jobs or artwork types in a single pdf. This will confuse matters.

9. 100% Black

Ensure black text is set at 100% black and not a colour mix of CMYK. (Registration black is not used…ever!)

10. Discard white overprint

If white text is not set to overprint, the white which is unprintable will not show on the final printed file.

11. Embed all fonts

Ensure all fonts are packaged and embedded or converted to vector paths. Learn how to convert your text to outlines by watching this quick tutorial

Export Print Ready Artwork in InDesign

To aid the designer, please find attached below the Galloways print-ready artwork settings that you can upload into your InDesign export for PDF settings.

Download the file here!

Once downloaded, please upload the attached file:

Open up InDesign
Go to ‘File’ at the top of the screen
Go to ‘Adobe PDF Presets’
Click ‘Define’ button
Click ‘Load’ button and choose the attached job options file
‘Galloways’ PDF option should then appear in the Export for PDF settings

Print Ready Artwork every time

By following these stringent rules will regularly ensure that your artwork is truly 100% print ready. However, sometimes there maybe external issues. We’re often able to fix these issues easily, but, sometimes others do take time and may incur a charge. That’s why we always recommend you have artwork designed by graphic design professionals.

Galloways takes pride in design and print quality. This attention to detail ensures that we don’t find out about any mistakes after print. By ensuring consistency, our printing process ensures you get the perfect print each and every time. If at any point during you want to speak to our production team regarding the print-readiness of your artwork, you can contact them on 01625 870000.